Tracking your performance

The Analytics area (under Analytics in the sidebar) shows how your LinkedIn posts are performing — both posts you wrote in Wren and earlier posts imported from your profile.

You need the Wren browser extension first

This is the most important thing to know: the Wren browser extension is the only source of your LinkedIn analytics. There is no direct LinkedIn analytics feed — the extension reads your post numbers from your own LinkedIn session and syncs them to Wren.

So until the extension is installed and syncing, the Analytics page stays empty. If you haven't set it up yet, you'll see a prompt to Install the Wren browser extension to see your analytics, with an install link.

If the extension is connected but hasn't started syncing yet, the Analytics page shows a Start backfill button — click it and the extension begins pulling in your recent posts, no visit to the extension's own settings needed.

Once it's connected, it does a one-time sync of your most recent posts — this takes about half an hour, running quietly in the background, so your analytics fill in gradually rather than all at once. To keep those posts up to date and pick up new ones as you publish (whether or not you wrote them in Wren), turn on Keep my analytics up to date automatically in Settings → Connected Accounts → Extension. Ongoing syncing is a separate opt-in, so it stays off until you switch it on. Even then it doesn't crawl your entire back catalogue — recent performance is what's useful for deciding what to write next, and keeping the sync small keeps it fast and gentle on your LinkedIn account.

To get started, see the Wren browser extension article.

What you'll see on the overview

At the top, summary tiles show your totals for the selected date range:

• Impressions — how many times your posts were shown
• Engagements and Engagement rate
• Followers gained — labeled LinkedIn-attributed, from content
• Posts tracked

Below that are charts for reach and follower growth, your top posts by impressions, followers gained per post, an engagement-rate timeline, a Where your posts land dot chart showing every post at its true metric value (shaded light to dark by publish date so you can see whether your strong posts are recent), and a sortable table of every tracked post. You can filter by date range and source.

"Followers gained" is not your total follower count

The Followers gained figure is LinkedIn's content-attribution number — the follows LinkedIn credits to your individual posts. It is not your overall follower count. Wren shows this as a growth signal tied to what you publish, never as your profile's total followers.

What's working

The What's working tab sits alongside Metrics at the top of the Analytics page. It groups your posts by their characteristics — post type, structure, how they open, what media they carry — and compares how each group performed across reach, engagement rate, and profile views. Instead of general advice about hooks and formats, you see how your narrative posts did against your listicles, for your audience.

What's working is available on certain Wren plans. If you see a locked card when you open the tab, the pricing page shows which plans include it.

For a full explanation of every label Wren applies and how to read the charts, see How Wren labels your posts.

Drilling into a single post

Click any post to open its detail view. You'll see up to nine metrics for that post:

• Impressions
• Members reached
• Reactions
• Comments
• Reposts
• Saves
• Sends
• Profile viewers
• Followers gained (LinkedIn-attributed, from this post)

If a number wasn't captured, it shows as a dash. There's also a trend chart that fills in once a post has been captured more than once.

Wren doesn't collect the audience breakdown — who saw a post by seniority, company, industry, location or job title. Reading it meant making LinkedIn's page behave as though it were on screen when it wasn't, which we stopped doing in August 2026. Instead, each post links out to LinkedIn's own analytics page for that post, where the same breakdown is available to you directly.

Why numbers can lag

Analytics are collected whenever the extension syncs, and syncing only runs while Chrome is open with the extension installed — so your numbers can be a few days behind LinkedIn. When they are, a short note at the top of Analytics (and on Home) tells you which of these is going on, rather than leaving you to guess:

• The extension hasn't reached Wren yet. Install it and connect it in Settings, and your numbers start appearing here.
• Connected, but no numbers yet. Nothing is wrong — the first read happens the next time Chrome is open.
• Capture is turned off. Your numbers stop at your last sync, because ongoing syncing is switched off. Turn Keep my analytics up to date automatically back on in Settings whenever you want.
• Last synced a few days ago. Open Chrome with the extension to catch up.

If you use another browser day to day, that last one is worth knowing: Wren isn't stuck, it's simply waiting for Chrome.